With nearly 4 billion social media users across all platforms and the average person using several social platforms per month, there’s no doubt that social media presents opportunities for many businesses. And what seemed like the best time to post on social media last year has become more concentrated and focused in 2022. As brands and consumers settled into a new routine that was caused by the disruption from the pandemic, there’s been a shift in how we all interact and use social media today.
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